Studio Total logo

This was my entry for a design competition where the assignment was to create a new logotype for guerilla ad agency Studio Total.
I wanted to make something that reflected their "Gung Ho" and "hands on" ethics - and what can be more hands on than an actual fingerprint?
The idea was for the fingerprint part to always retain the same size regardless of medium and placement.

I didn't win this competition but I beat a couple of 100 entries to the final rounds, so it's all good.